This design challenge aimed to channel the creative skills of our designers, fostering innovation and delivering exceptional solutions for hypothetical clients like Beach Bug. By encouraging participation from our entire team, we ensure a diverse range of ideas that cater to the unique needs and aspirations of each real life brand we work with. As a team we present the work, critique each other, and vote on our favourite pieces across multiple categories; Art direction (style and form), Recognisability (unique, identifiable), Marketing strategy (memorable, engaging), Brand clarity (is it clear as to what is being sold), Audience alignment (cultural trends, movements).

The challenge entailed creating an eye-catching logo and a visually appealing bottle design for Beach Bug's groundbreaking bug/suncream spray. Present how you want, create what you want.