Our challenges are designed to tap into the imaginative capacities of our team, fostering inventiveness in branding by creating a fictitious company based on a short and fast brief to keep pushing them creatively. By extending the challenge to billboard design for this competition, we aimed to ensure a future hypothetical brand could see the marketing potential in our designs.

This challenge tasked our designers with not only naming the product but also creating a captivating logo and an engaging billboard design for the solar-powered sprinkler.