What is it
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Principle is a design tool for creating high fidelity hyperrealistic fake apps.
How we do it
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We use Principle for two main reasons; raising investment for clients, and for explaining complex interactions to engineer teams. Despite the improvements in Figma's prototyping, nothing on the market rivals Principles interaction powers.
OUR TAKE
Design is more than aesthetics - it shapes everything around us. It plays with our emotions and forms our experiences. Therefore, we design responsibly. Crafting beautiful work that leaves people satisfied, and grows companies ethically.
@2024