What is it
Strategy, in terms of design, is working with all stakeholders to define the product’s direction to ensure it has success in the wild.
How we do it
We work with all our clients early doors in our relationship to figure out the company or brands positioning. We do that through a Brand Sprint, in which we define the Audience, Positioning, Story, Values, Mission, Messaging and Tone of voice for the brand. This sets the rest of the design work up for success.
OUR TAKE
Design is more than aesthetics - it shapes everything around us. It plays with our emotions and forms our experiences. Therefore, we design responsibly. Crafting beautiful work that leaves people satisfied, and grows companies ethically.